Greater East Towne Area Plan

The plan area is approximately 820 acres, and is generally bounded by a Wisconsin & Southern rail line on the south, Interstate 39/90 on the east, East Washington Avenue on the north, and North Stoughton Road on the west.

The area is currently dominated by large nodes of single-use, auto-oriented retail and some office development that was largely constructed in the 1970s and 1980s.

The Greater East Towne Area Plan represents a new type of undertaking for the City: large-scale plans to guide redevelopment of predominantly commercial areas into mixed-use Activity Centers


Last Updated: 02/17/2020

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