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Greater East Towne Area Plan

Approved Plan

The Greater East Towne Area Plan has been approved.

Contact Rebecca Cnare at rcnare@cityofmadison.com or Linda Horvath at lhorvath@cityofmadison.com with any questions. Thank you.

Draft Plan and Public Meeting Comments - Fall 2021

Greater East Towne Area Plan Public Meetings – Fall 2021

Fall 2021 Presentation

Join us at one of the two opportunities to learn more about the Greater East Towne Area Draft Plan Recommendations. This is the last set of public meetings before the City’s Boards Committees and Commissions evaluate and make recommendations and approve the final plan.

Please register in advance to get a meeting link.

Monday, November 15, noon-1pm

You are invited to a Zoom meeting.

When: Nov 15, 2021 12:00 PM Central Time (US and Canada)

Register in advance for this meeting:

https://cityofmadison.zoom.us/meeting/register/tJwpceCtqzkuHtRl8g8H5LBb0R4iPz1D0gyF

After registering, you will receive a confirmation email containing information about joining the meeting.

Wednesday, November 17, 6:30pm-7:30pm

You are invited to a Zoom meeting.

When: Nov 17, 2021 06:30 PM Central Time (US and Canada)

Register in advance for this meeting:

https://cityofmadison.zoom.us/meeting/register/tJMkdu-rrjoqHd1Duauh4jH1Q2E6EE99z9aC

After registering, you will receive a confirmation email containing information about joining the meeting.

May 24th and 26th, 2021 Presentations

City Planning Staff presented some initial Plan concepts and maps at the May 24/26 Phase 2 Public Zoom series. Please click on the links below to view the presentation or watch the video of the meeting

Public Engagement Comments

Spring 2020 Virtual Lunch and Learns and Evening Engagements comments summary

Virtual Brown Bag and Evening Engagements

 

 

 

Mall Madness

Madison Mall Maddness Results

The City of Madison is planning for the future of the city's malls! To kick-off the Greater East Towne and Odana Area Plans, we used a tournament style bracket to better understand thoughts and preferences about how the areas could transform in the coming years. Each “team” represents a potential component of a comprehensive redevelopment vision.  Teams in each bracket region represent a different focus: Things to Do, Places to Live and Work, Getting Around, and Design and Character. 

BracketMall Madness Results

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The plan area is approximately 820 acres, and is generally bounded by a Wisconsin & Southern rail line on the south, Interstate 39/90 on the east, East Washington Avenue on the north, and North Stoughton Road on the west.

The area is currently dominated by large nodes of single-use, auto-oriented retail and some office development that was largely constructed in the 1970s and 1980s.

The Greater East Towne Area Plan represents a new type of undertaking for the City: large-scale plans to guide redevelopment of predominantly commercial areas into mixed-use Activity Centers

 

Last Updated: 04/14/2022

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