Greater East Towne Area Plan

Virtual Brown Bag and Evening Engagements

The City of Madison Planning Division is continuing digital engagement for the Greater East Towne and Odana Area Plan with a series of virtual lunch and learn and evening engagements.  This follows up on Mall Madness PDF , a tournament style bracket used to better understand the public's thoughts and preferences PDF  about how these areas could transform in the coming years.
The weekly series of virtual brown bags and evening engagements will discuss different aspect of plan development.  The first week’s engagements will focus on issues associated with malls and large commercial areas.  It will also provide an opportunity to discuss how Covid19 presents new challenges for these areas.  The second week will highlight mall redevelopment examples from around the country, and how those efforts activated stagnant, dead or declining commercial areas.  Subsequent weeks will take an in depth look at the Greater East Towne and Odana Area Plan boundaries and the unique issues and opportunities present.
These webinars will use Zoom and are accessible via computer, smart phone or phone (audio only).  Advance registration is required.  Sign up here to participate. 

Schedule of Engagements:

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Mall Madness

The City of Madison is planning for the future of the city's malls! To kick-off the Greater East Towne and Odana Area Plans, we used a tournament style bracket to better understand thoughts and preferences about how the areas could transform in the coming years. Each “team” represents a potential component of a comprehensive redevelopment vision.  Teams in each bracket region represent a different focus: Things to Do, Places to Live and Work, Getting Around, and Design and Character.  Results can be found here.

BracketMall Madness Results

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The plan area is approximately 820 acres, and is generally bounded by a Wisconsin & Southern rail line on the south, Interstate 39/90 on the east, East Washington Avenue on the north, and North Stoughton Road on the west.

The area is currently dominated by large nodes of single-use, auto-oriented retail and some office development that was largely constructed in the 1970s and 1980s.

The Greater East Towne Area Plan represents a new type of undertaking for the City: large-scale plans to guide redevelopment of predominantly commercial areas into mixed-use Activity Centers

 

Last Updated: 06/15/2020

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