Strategic Assessment

The Strategic Assessment (2018) was the first element of a two-phase planning process addressing the Oscar Mayer site and surrounding area.  It took a "big picture" look at the study area to understand its role within the region and the ways in which redevelopment could most effectively contribute to the well-being of the community. 

The Strategic Assement defines a vision, 10 redevelopment objectives and 15 specific recommendations, and was approved by the City of Madison Common Council on February 5, 2019.

EQT by Design Final Report on Focus Group Sessions

Racial Equity and Social Justice Analysis

Meeting materials from the Strategic Assessment Committee meetings in 2018 can be found on Legistar.


Aerial image of Oscar Mayer site

Last Updated: 05/28/2019