City Document Style Guide

Document Services is a FREE internal resource for all City agencies to assist in creating visual materials that conform to the City Document Style Guide. With their elevated design programs (Adobe Photoshop, InDesign, Illustrator, etc.), they can create print and digital products to fit your department's unique needs. 

Fonts

Paragraphs (Body)

  • Source Sans Pro Regular: For web body text and designed/branded documents.
  • Calibri: Default font; for informational documents, or where Source Sans Pro is not available.

Headings

  • Source Sans Pro Semibold: For headings within body text.
  • Montserrat Bold: For document headings, design elements, and all caps headings.

Documents

Document Services can assist with formatting documents within Microsoft programs. They can also help troubleshoot technical issues like mail merges, excel formulas, etc. 

PowerPoint Presentations

Download Sample Presentation

Business Cards

Request for business card proofs should be sent to Document Services. Once finalized, agencies are responsible for requesting the printing of the cards from Dane County Printing and Services. 

Front

Business card example with the employee name, job title, agency, address, and contact information.

Back

Back of the business card, with the city logo and vision: Our Madison - Inclusive, Innovative, and Thriving

Letterhead

Letterheads for individual agencies are available as shared templates in Microsoft Word. You can find them when creating a "New" document and selecting "Shared" in the template section. Requests to change letterheads should be sent to Document Services. 

Letterhead example, with the agency, employee name and job title, address, and contact information.
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