City of Madison selects the Alexander Company for Park Badger Redevelopment; first public meetings held next week
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The Alexander Company
The City of Madison’s Community Development Authority (CDA) has selected Madison-based The Alexander Company to help lead a public-private process to redevelop a prominent site near the intersection of South Park Street and West Badger Road on the City’s south side.
Over the past several years, the City of Madison acquired commercial properties at 810 and 818 Badger Road through its Land Banking program, which seeks to buy and hold properties for eventual redevelopment for affordable housing and other economic development projects.
When combined with existing City-owned properties at 802 West Badger Road (the Metro South Transfer Point) and 825 Hughes Place (the Madison Police Department’s South District station), they form a contiguous 4-acre redevelopment parcel: the so-called “Park and Badger Redevelopment Area” that City staff identified as being suitable for high-quality, urban infill development on a key gateway intersection in South Madison.
Preliminary plans for the Park and Badger Area call for the relocation of Fire Station No. 6 across Badger Road to a new home in one of the development’s new buildings, which in turn will allow for an expansion of the early childhood education program at Madison College’s Goodman South Campus. Preliminary plans also include a new 30,000-square-foot office and clinic space for Public Health Madison Dane County in the complex. Several hundred units of mixed-income and affordable housing are also planned for the site across two or three phases, depending on the timing of the eventual relocation of the MPD South station to the former Town of Madison Hall site on Fish Hatchery Road in the coming years. The CDA expects to complete the first phases of development by 2027.
The Common Council designated the CDA as the master developer for Park and Badger in October 2023, given its experience as owner and manager of a large portfolio of affordable and/or income-restricted housing units throughout Madison and its access to redevelopment tools and financial resources at the local, state and federal levels. The CDA was further empowered to seek development partnerships via a Request for Qualifications (RFQ) process, which culminated in the selection of a consultant team led by The Alexander Company at the April 11, 2024 meeting of the CDA Board of Commissioners.
Alexander is nationally recognized for urban infill development and revitalization achievements and is a leading force behind the creation of affordable housing communities and solutions with a history of success spanning over 40 years. The project will be co-developed by Captains Inc., a minority-owned real estate development and management firm with a combined 35 years of real estate experience that owns, operates, and manages more than 230 affordable and market-rate housing units in the Madison area and has developed or revitalized more than 100 properties. New Year Investments, a woman-owned real estate development and brokerage firm with a focus on creating thoughtfully designed, mixed-use, urban infill properties in Madison and the surrounding area, will also provide consulting developer services.
