Bikers on John Nolen for Ride the Drive.
City of Madison

Smart Trips Challenge: Rewarding Car-Free and Car-Light Travel this September

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RoundTrip, a public program connecting Dane County residents with transportation options and resources, will host the Smart Trips Challenge throughout September to encourage walking, bicycling, public transit, and carpooling for everyday trips including work, school and errands.

Opting to walk, bike, carpool and use public transit instead of driving alone not only saves money but also contributes to a cleaner environment and healthier community. The Smart Trips Challenge is all about encouraging Dane County residents to explore these transportation options and make a difference.

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Zia Brucaya, RoundTrip Program Manager

The Smart Trips Challenge is free and open to everyone 18 and older in Dane County. Every trip that participants make by walking/rolling, bicycling, riding the bus, carpooling and vanpooling—instead of driving alone—counts.

The first 25 participants to log an eligible trip will receive a $10 gift card to Ian’s Pizza. The challenge will also offer weekly and grand prize drawings, along with a special Metro Transit swag drawing for participants choosing transit throughout the month.

There are two easy steps to participate:

  1. Register with RoundTrip at www.RoundTripGreaterMadison.org.
  2. Log your walk/roll, bike, bus, carpool, and vanpool trips throughout September to qualify for exciting weekly and grand prizes.

Participants must log at least four round trips each week to be entered into drawings for $50 gift cards from CommuteRewards and Madison Originals. Log fifteen round trips throughout the month to be eligible for one of four $150 grand prize gift cards from CommuteRewards, Wheel & Sprocket and REI. Participants who log at least four round-trip bus trips will also be eligible to win Metro Transit swag.

Employers in Dane County can also get involved and foster a culture of sustainable commuting by promoting employee team participation in their workplace network in RoundTrip. Businesses and organizations may contact roundtrip@cityofmadison.com to have a workplace network set up for free.

Join your fellow Dane County residents in lowering your carbon footprint, saving money, and winning great prizes. Register today and start logging your trips!

About RoundTrip: RoundTrip is a program of the Greater Madison MPO dedicated to connecting Dane County residents with practical alternatives to driving alone. By partnering with local organizations such as Dane County, the City of Madison, Metro Transit, and UW-Madison, RoundTrip promotes sustainable and affordable transportation solutions. In 2023, the program’s users logged 6,300 non-drive-alone trips, saving $11,000, burning 1,100,000 calories and avoiding 11.5 tons of CO2 emissions.

About the Greater Madison Metropolitan Planning Organization (MPO): The Greater Madison MPO is the federally designated metropolitan planning organization (MPO) for the Madison Urban Area. The MPO leads a cooperative, comprehensive regional transportation planning and decision-making process and allocates millions of dollars in federal funding to local transportation projects.

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