Strategic Communications Plan
The City of Madison Engineering Division Strategic Communication Plan provides guidance to how we communicate with public. The plan lays out what tools we have, how to use them and guidance on how we carry out messages on respective mediums.
The City of Madison Engineering Division Strategic Communication Plan is a process to raise awareness of City Engineering services, educate the public on its services and process, provide information to the public who need it, provide information to elected officials and increase community engagement through a proactive approach to public information sharing and communication. The work Engineering does is not only necessary for the improvement of the City for the residents, but it’s also disruptive financially, geographically and environmentally. Because of the nature of work and services Engineering provides, communication is essential to maintaining an open, positive relationship with the residents who expect the best service for the resources they use every day.
This plan will support the Division’s mission to connect clearly with the community, even further than the minimum requirement. This plan will position the Division in a way where anyone who reads this plan, will be able to communicate both formally and informally to provide clear and consistent messaging. This plan will also share ways to measure the effectiveness of each method.
The Engineering Division Public Information Officer is tasked with creating, updating and leading this Communications Plan, but the division as a whole is responsible for working together to meet the goals laid out in the plan.
View the full plan
2022 Engineering Division Strategic Communications Plan
City of Madison Demographic Snapshot
2023 Engineering Division Strategic Communications Plan
To view a past Engineering Division communications plan, email hmohelnitzky@cityofmadison.com.