Sponsors

Sunday • August 10 • 2025 | 10am to 2pm 

Ride the Drive logo horizontal

Ride the Drive is a one-day, free community event where thousands come together to enjoy parks and open streets. Since its launch in 2009, it has celebrated Madison’s commitment to a healthy lifestyle, highlighting environmental, economic, and social benefits. Organized by the City of Madison Parks Division, the event features 4+ miles of closed city streets and park hubs with activities, food, and fun for all ages.

Become a Sponsor

As a sponsor for Madison Parks' flagship event, your company or organization is exposed to thousands of happy people leading up to, during and after the event. As a Ride the Drive sponsor, you are connecting your business or organization to an environmentally positive event and healthy living. 

Event Goals

Healthy Communities

  • Promotes alternative transportation
  • Connects people to the outdoors and parks
  • Provides a free and accessible event, open to everyone

Environmental Impact

  • Inspires and empowers residents to make changes to mobility behaviors
  • Provides bike riding in a safer environment
  • Encourages an alternative commuting transport mode
  • Reduces noise
  • Improves air quality

Economic Development

  • Showcases businesses or organizations that support healthy living and
    environmentally positive impacts
  • Highlights existing brick-and-mortar business and civic assets like parks,
    museum and galleries
  • Provides the opportunity to promote companies and organizations to
    thousands of happy people

Social Integration

  • Connects people across all demographics and abilities
  • Inspires participants to explore different neighborhoods of the city in a new and fun way

Sponsorship Levels

Hub Sponsor $10,000

Each Ride the Drive Hub offers a plethora of activities for thousands of happy people. As a HUB SPONSOR your company name is prominently displayed throughout a park hub, on RideTheDrive.com, in media promotions and Madison Parks’ social media platforms.

Super Sponsor $5,000

Super sponsors contribute to the overall funding of the event and benefit by from having their company name on event posters, on RideTheDrive.com and social media.

Supporting Sponsor $500

By supporting the overall Ride the Drive, you are associating your brand with an environmentally positive event and healthy living while reaching an audience of thousands. Supporting sponsors may contribute a monetary donation or in-kind value of $500 to $4,999.

In-Kind Services, Goods & Volunteers

The success of Ride the Drive rides on the contributions of goods, services and the time and talents of many volunteers. Product ideas include t-shirts, food, beverages, giveaway items and bike accessories. Service ideas include bicycle repair and team volunteer support. Organizations and companies can support Ride the Drive at a level that works for you.

The Fine Print

To ensure the promotion of your company name/logo on RTD materials, full payment must be received by Friday, May 10 and a logo in hi-resolution or eps format submitted. 

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