Judge Doyle Square represents an important opportunity to add another dynamic and high quality, tax-generating development for the benefit of the City and its other taxing jurisdictions. Judge Doyle Square can be a destination for residents, employees and visitors by expanding and unifying the restaurant and entertainment district on the south side of the Capitol Square.

The City has an unusual opportunity to fashion a project to re-build the functionally obsolete Government East parking ramp, using the property as a catalyst for new tax producing development.  This opportunity can significantly improve the walkability of the Central Business District (CBD) which is the most important element to improve the CBD as a destination. It’s the first City initiated development project as a result of the new downtown plan and is intended to:

• Utilize two City-owned, tax-exempt parcels to significantly expand the City’s tax base and employment by replacing an obsolete parking facility, activating South Pinckney Street and improving the pedestrian connections between the Square and Monona Terrace;
• Unlock the development potential of the sites through careful selection of mixed uses that includes residential, retail, restaurant, bicycle and parking facilities, and a hotel;
• Retain and grow the business of the Monona Terrace Community and Convention Center; and
• Increase economic and retail activity from additional convention attendees, visitors, downtown workers and residents.The result of this effort will be a healthier downtown though increased property values, added employment opportunities and downtown residents, improved public facilities, and additional external capital injected into the region’s economy by visitors to Madison.

The project goals are:

Economic Development

• Retain and grow the business of the Monona Terrace Community and Convention Center.
• Unlock the development potential of two City-owned, tax-exempt parcels to significantly expand the City’s tax base and employment, consistent with the Project Requirements found in Section 3 of the RFQ.
• Unlock the development potential of the sites through careful selection of mixed uses that includes a hotel and provides sufficient parking to achieve the desired density.
• Increase economic and retail activity from additional convention attendees, visitors, downtown workers and residents.

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Hotel

• Add hotel rooms within easy walking distance of the Monona Terrace Community and Convention Center.
• Provide an additional 250 room block for the Monona Terrace to grow its book of business.
• Develop hotel facilities that support and complement Monona Terrace.
• Address unmet opportunities for capturing the group, commercial and leisure travel sectors and periodic, peak demand.

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Residential

• Attract additional residents to the central business district to increase the vitality of the area.
• Attract additional services to support residents of the downtown.

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Office, Retail, Restaurant and Entertainment

• Seek to stretch the downtown retail/business district from the Capitol Square and King Street toward the Monona Terrace and Wilson Street and activate the street levels for pedestrians and bicyclists on Doty, Wilson, and Pinckney Streets.
• Draw residents and visitors to an eclectic mix of retail and restaurants that engage the sidewalk with activity to enhance the destination quality of the southeast area of the Capitol Square.

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Bicycles

• Promote and enhance the utilization of bicycles as a viable mode of transportation through the creation of a sustainable, secure bicycle center that meets the needs of both the current bicycling community and the new cyclist.
• Enhance Pinckney Street as an important connection for bicyclists and pedestrians.

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Parking

• Replace the Government East public parking facility with a new parking facility that serves the public parking needs in the area and the above grade development.
• Design the parking structure at an affordable cost to the Parking Utility and its customers, and provide a customer-friendly parking experience.
• Ensure the project, which has a 75+ year horizon life cycle cost, is affordable for the Parking Utility to continue in its mission to provide service to the public.

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Design and Density

• Incorporate exciting urban design and appropriate. Architectural themes, scale and massing to create a project design that is compatible with surrounding buildings including historic structures.
• Develop the sites at an urban density compatible with surrounding buildings.
• Transform the Pinckney Street linkage of the Capitol Square to Monona Terrace into a destination quality urban space.

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Intermodal Connectivity

• Ensure high quality pedestrian and bicycle connectivity to Madison Metro, intercity bus and potential future passenger rail service.