Vending Fees

Updated Street Vending Fees as of 12/15/18

Basic Street Vendor License

Required for every individual who conducts sales on public property within the City of Madison.

Annual: $250.00
Monthly: $150.00

Umbrella Street Vendor License (Food Vendors ONLY)

Umbrella License for three or more Street Vendor Licenses. This is now to all vendors selling food citywide.

Annual: $ 600.00

Mall / Concourse Arts & Crafts Vendor License

Required for a maximum of two people per license in addition to the Street Vendor License for each individual vendor.

Annual: $500.00
Monthly: $150.00
Regular Site (Annual License Only): $150.00

Mall / Concourse Food Vendor License

Required for each food vending operation in addition to the Street Vendor License for each individual involved in vending our Umbrella Street Vending License.

Annual Only: $1,250.00
Pro-rated after food cart review: $750.00

Food Cart Public Health Permits

Renewal invoices will be mailed mid-May. Requred before vending licenses can be issued.

Go to Food & Drink Information (Public Health Madison & Dane County)

Sidewalk Cafe License

Mall/Concourse sidewalk cafes: $5.50 per square foot.

NOTE: 400 block W. Gilman: $3 per square foot.

Construction discount: A dollar amount equal to 33% of the total as calculated above. (Discount applicability determined by Vending Coordinator and City Attorney.)
Cafes reduced in size due to proximity to street vending site – Saturdays only. Annual fee calculated above, reduced by 5%. (Discount applicability determined by Vending Coordinator and City Atty. Café License must include 2 café dimensions - the regular size, and the size when reduced by proximity to Saturday street vendor.)

City-wide/not mall concourse cafes: $3 per square foot.

All café measurements are to exclude any tree grates or other unuseable space as determined by the Vending Coordinator.

Merchant Vendor

Annual Only: $250.00

Camp Randall Football Season High Density Vendor License

Each individual must also have a Street Vendor License or for food vendors an Umbrella Street Vending License.

Season Only (August - November)

Food: $750.00

Goods: $600.00

Late Night Vending License

Based on cart size. Each individual must also have a Street Vendor License or Umbrella Street Vendor License.

Large Cart: $650.00
Small Cart (push carts): $200.00

Southeast Campus Vending Area

Each individual must also have a Street Vendor License or Umbrella Street Vending License.

Annual: $400.00

Top of State Vending Overlay District (TOSVOD)