Equity Analysis Recommendations

As part of the Business Planning process for the Madison Public Market, the City conducted a detailed evaluation of the project using an analysis tool developed by the City's Racial Equity and Social Justice Initiative (RESJI).  This process included outreach to the community and coordination between RESJI staff and the City's Public Market Development Committee (formerly Local Food Committee).  The complete equity report can be found HERE - and a summary of the ten resulting recommendations is below.  These recommendations are helping guide the ongoing effort to implement the Public Market project. 

10 Recommendations from the Public Market Racial Equity and Social Justice Analysis:

  1. Focus on making the Public Market successful as a place for diverse startup businesses through programming focused on vendor support
  2. Be culturally aware, get diverse input, and look globally for inspiration.  The physical design (layout, building materials, colors, etc.) and the "texture" of the place should be culturally aware, welcoming, and familiar to diverse cultures
  3. Incorporate Civic Story Telling and Madison History through Interpretive displays about Madison's communities of color, tribal communities, immigrant communities, etc.
  4. Conduct thorough and highly-personal (one-on-one) vendor outreach during the pre-opening stage.  Make sure a diverse pool of vendors know the Public Market is for them.   
  5. Incorporate programming and outreach after opening to support vendors. Build in "wrap-around" services focused on vendor development and success.  
  6. Hire outreach program coordinator early in the process
  7. Build partnerships with other key organizations with related missions (Madison College, FEED Kitchens, UW Extension, REAP, FairShare Coalition, the UW Business Development Center, WWBIC, Madison/Dane County Public Health, the Latino Chamber, the Black Chamber, etc.)
  8. Connect with other assets around the City and maintain a focus on a Market District and a city-wide food systems strategy
  9. Expand focus to other parts of the City's for related food system projects including potentially additional locations for future public markets
  10. Codify these recommendations into the project charter, incorporation papers, operating agreements, and/or other more formal documents that will ultimately guide the organization that implements the project and operates the public market


Last Updated: 04/07/2017