Skip to main content

Facade Improvement Grant Program

The Facade Improvement Grant Program, was established to support and encourage small business to reinvest in the downtown and neighborhood business districts. The Program provides matching grants to small business owners and tenants to assist them in restoring or beautifying their facades or storefronts.

Attractive building facades support and encourage local businesses. They can have a significant effect on the attractiveness and marketability of the surrounding area. To encourage business owners to reinvest in the downtown and smaller, neighborhood business areas, the City of Madison is offering grants to assist in the exterior renovations of these otherwise sound and vital properties.

The Facade Improvement Grant program is currently federally funded through the American Rescue Plan.

The City of Madison has awarded 99 Facade Improvement Grants, totaling $1,285,200, plus $2,503,800 in private funds were invested in the improvement and beautification of Madison business districts.



The objective of the Program is to enhance the visual appearance and economic viability of the downtown and smaller neighborhood commercial areas.

2021 Winnebago BEFORE
2021 Winnebago St - BEFORE
2021 Winnebago AFTER
2021 Winnebago St - AFTER
Last Updated: 09/30/2022

Contact the Office of Business Resources

Office of Business Resources
(608) 267-4933