Southwest Area Plan

Madison Madness!!!

Thanks to everyone who participated in Madison Madness 2025.  Nearly 1,400 people participated and shared their thoughts about community needs and future growth in Madison. Madison Madness helps us understand community priorities by creating choices between positive elements of future growth. However, each element is important and will likely be incorporated into future plans. 

There is no “winner” in this activity, just like there is not one need for our community. While certain elements were chosen more often, the results show the spectrum of perspectives of Madison residents. Results from all responses are presented along with those for the Southeast Area Plan, Southwest Area Plan, and the remainder of Madison.  Open ended comments were summarized by location in our attempt to concisely highlight the primary themes.  However, all open ended comments were included in their entirety for those interested.

Madison Madness Results

Larger version of poster     Flyer (English and Spanish)

Southwest Area Community Survey 

Commenting Map

The Southwest Area Plan Process

Area Plans guide changes that occur over time to the physical aspects of our community, such as land use, housing, transit, streets, bike paths, and other community facilities. They are steered by overarching City policies and feedback from stakeholders. 

The Southwest Area is approximately 5,400 acres (8.4 square miles) and is generally bounded by the West Beltline Highway to the north, the City of Fitchburg to the east, and S. High Point Road to the west. See map below. Additional background maps can be found under the Project Resources section.  

The City invites residents, community organizations, businesses, and other stakeholders to share feedback about the future of their neighborhoods. Keep up to date on events and ways to participate by subscribing to the email list. 

About the Planning Framework 

The City has established a Planning Framework to simplify the City’s sub-area planning and make it more equitable. Over the next decade, 12 Area Plans will be developed to cover the entire city and future growth areas. These plans will address a consistent set of topics and include higher level recommendations.  After the 12 Area Plans are established, they will be updated each decade to reflect an ever-changing city. 

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