Southwest Area Plan

Southwest Area Plan Storymap

A new "storymap" is available  for the Southwest Area Plan that walks through what area plans are, why the City undertakes plans, and highlights area plan topics.  

Community Survey - Open Through May 30

Part 2 of the Southwest Area Plan Community Survey is now available! A public link to the survey for anyone who was not randomly selected to receive it is also available. If you received the survey as part of the random sample of households, please use the link you received and not the public link above. Please take 10 minutes to answer a set of questions that will help the City plan for a future to best serve the needs of current and future residents. Careful analysis of Part 1 survey results is underway and a summary of results will be posted in the coming weeks.

Madison Madness!!!

Thanks to everyone who participated in Madison Madness 2025.  Nearly 1,400 people participated and shared their thoughts about community needs and future growth in Madison. Madison Madness helps us understand community priorities by creating choices between positive elements of future growth. However, each element is important and will likely be incorporated into future plans. 

Madison Madness Results

The Southwest Area Plan Process

Area Plans guide changes that occur over time to the physical aspects of our community, such as land use, housing, transit, streets, bike paths, and other community facilities. They are steered by overarching City policies and feedback from stakeholders. 

The Southwest Area is approximately 5,400 acres (8.4 square miles) and is generally bounded by the West Beltline Highway to the north, the City of Fitchburg to the east, and S. High Point Road to the west. See map below. Additional background maps can be found under the Project Resources section.  

The City invites residents, community organizations, businesses, and other stakeholders to share feedback about the future of their neighborhoods. Keep up to date on events and ways to participate by subscribing to the email list. 

About the Planning Framework 

The City has established a Planning Framework to simplify the City’s sub-area planning and make it more equitable. Over the next decade, 12 Area Plans will be developed to cover the entire city and future growth areas. These plans will address a consistent set of topics and include higher level recommendations.  After the 12 Area Plans are established, they will be updated each decade to reflect an ever-changing city. 

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