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West

Adopted Plan

The West Area Plan was adopted on September 10, 2024.  Plan implementation by lead agencies and partners will be subject to Common Council budgeting and citywide project prioritization over the coming years.

The West Area is home to  33,000 residents in a variety of housing types and styles and hosts over 23,000 jobs, concentrated in University Research Park, the Hilldale area, and in and around West Towne Mall. The area has seen substantial change over the past decade-plus, with implementation of Bus Rapid Transit, major redevelopments like Madison Yards and University Crossing, and growing employment through the addition of projects like the Exact Sciences headquarters. The West Area Plan provides direction for City improvements to infrastructure like streets, paths, and parks. It also guides future development through future land use mapping. The Plan was developed under the City’s Planning Framework, which helps guide change throughout the city by establishing 12 planning areas. A West Area Plan update is anticipated every 10 years.  If you would like to receive future West Area Plan-related information please sign up for the email list on this page.

A West Area Plan update is anticipated every 10 years.  If you would like to receive future West Area Plan-related information please sign up for the email list on this page.


Key Background Materials & Links

West Area Plan Boundary

Last Updated: 01/30/2025

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Project Contacts

Email Project Managers
Linda Horvath: 608-267-1131
Ben Zellers: 608-266-4866