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Metro Transit
City of Madison
Bus driving in front of state capital with full ad graphic of a pink octopus

Advertise with Metro Transit

Transit advertising puts your message in front of thousands of people every day! Whether you want to attract customers with a bold message, or complement your digital marketing, outdoor advertising gives you an eye-catching way to promote your business.

Transit advertising surrounds people with visual storytelling, connecting brand messages with potential consumers. Seen by passengers, pedestrians and vehicle traffic, transit advertising can provide the ultimate vehicle to deliver your message to the masses.

Whether you have an upcoming event, are launching a new product line, or want to increase your brand awareness in the marketplace, transit offers a creative platform for your marketing message. Showcase your business today with Metro Transit and continue to attract new customers with the power of transit advertising.

Pricing & Questions

Peg Anthony
(608) 267-8771
panthony@cityofmadison.com

1245 E. Washington Ave.
Madison, WI 53703

Advertising Overview

  • Full Wrap

  • Full Wrap

  • Full Wrap

  • Full Wrap

  • Full Wrap

  • Half Wrap

  • Half Wrap

  • Half Wrap

  • Half Wrap

  • King Kong

  • King Kong

  • King Kong

  • Mini King Kong

  • Mini King Kong

  • Kong

  • Kong

  • Kong

  • Kong

  • Kong with Extension

  • Kong with Extension

  • Kong with Extension

  • Kong with Extension

  • Kong with Extension

  • King

  • King

  • King

  • King

  • Full Back

  • Half Back

  • Tail

  • Custom Ad Size

Advertisement Types

Additional custom sizes are available.
 

Full Wrap

Half Wrap

King Kong

Mini King Kong

Kong with Extension

Kong

King

Full Back

Tail

By the Numbers

Sources: Metro Transit 2017 Ridership, U.S. Census

  • 13.1m Annual passenger rides
  • 57,200 Passenger rides per day (school year)
  • 30,300 Passenger rides per day (summer)
  • 180 Buses on the street during peak commute
  • 255,214 City of Madison residents
  • 43,820 UW-Madison students
  • 4 Transfer points
  • 208 Shelters

Benefits of Transit Advertising

  • Transit ads are repeated.

    Repetition is a key factor in any successful advertising program. Transit Advertising provides a constant reminder, keeping your name, service or product fresh in your target consumer's mind.

  • Transit ads grab attention.

    Mobile advertisements like bus ads are 2.5 times more effective than static billboards. Bus wraps give you the ability to show off creative, eye-catching designs that grab the attention of your consumers.

  • Transit ads have constant exposure.

    Buses move through the busiest areas of the city, delivering your message all day, every day. People see your ad as they drive to work, walk to lunch, and bike around the city. Buses are part of the landscape!

  • Transit ads are effective.

    94% of respondents recalled mobile billboards, and an amazing 80% recalled specific ads!

  • Transit ads are timely.

    Your ads reach people as they're travelling or shopping, when they're most likely to make a purchase.

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